Items 61 to 76 of 76 total

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Video marketing and testimonials by Peter Masters

Friday, 16 December 2016 10:10:12 Europe/London

Supreme Landscaping Products using video for marketing

I originally published a version of this article on LinkedIn in February and although I've spent years working in construction and construction related businesses, I was very new to this particular landscaping and building products sector. 

Supreme Landscaping Products were not actually making landscaping or construction products but simply offering a large variety of very innovative landscaping products online.

However, this article is about using video for marketing and is very relevant to any marketer, you certainly don't have to be marketing building or landscaping products to fully appreciate the benefits of video marketing. The concept works for any product and any sector because all businesses need testimonials.

So here's one of my first posts as Marketing Manager for Supreme Landscaping Products.

Starting a new job with lots of new landscaping products to market is very exciting to say the least!

My first task is not to start on budgets for 2016 or even start to consider where Supreme Landscaping Product's money is best spent, but to look at what's currently in place and consider how effective it is.

Far too many businesses spend money on advertising and marketing unnecessarily. Often, if you are smart, you'll find everything you need to promote your product or brand right in front of you. Yes, you've guessed it, I'm talking about testimonials and in particular video testimonials.  

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Comments | Posted By Peter Masters

How to make money growthhacking with Twitter by Peter Masters

Tuesday, 13 December 2016 15:36:47 Europe/London

Social Media Marketing from Supreme Landscaping Products

Poor old Twitter is a very misunderstood and often misused social media platform.

To me the fact that Twitter is free apart from the time you spend on it and that it reaches out to so many millions of people that may be interested in any given companies services or products makes it one of the very best growth hacking tools around.

You can definitely make money using Twitter and it really isn't difficult. I did it yesterday and I intend to do it again soon! This article explains it all very clearly, but first you need to address a couple of basic issues.

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Comments | Posted By Peter Masters

We can put Gods in your garden by Peter Masters

Friday, 9 December 2016 16:09:36 Europe/London

 Blenheim Palace - Landscaping as art

Originally, this article was posted as 'Online Landscaping Products Specialist' because that's exactly what we are and it's what we do, but it seemed a tad obvious and dull, hence the current title. 

More about Gods and gardens later in this article, I wasn't just looking for a catchy title, I promise you!

Buying landscaping products online is definitely a growing trend and Supreme Landscaping Products are very proud to be ahead of the curve.

Whether it's the fact that we offer great prices and super fast delivery or whether it's because we offer our landscapers, builders and landscaping architects great after sales service, comprehensive technical advice and free Social Media Marketing and advertising support is a tough call.

Supreme Landscaping Products are growing very fast as a company and during 2017 lots of exciting new product developments will be announced, here's a taste of what's happening. 

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Comments | Posted By Peter Masters

OK, so what's Guerrilla Growth Hacking? by Peter Masters

Tuesday, 6 December 2016 13:57:57 Europe/London

 Guerrilla Growth Hacking

It's many years since I read 'The Guerrilla Marketing Handbook' by Jay Conrad Levinson and Seth Godin, in fact I didn't even realise that Seth Godin was involved in this classic publication.

If you too are a social media fan you'll be very aware of Seth Godin, his views and just how forward thinking he is; if you don't know him, now's the chance to check him out, he's a smart guy.

Earlier this year I wrote two articles 'So what is Growth Hacking?' Parts One and Two and I was amazed at just how much interest both articles received and how often they've been retweeted.  

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Comments | Posted By Peter Masters

Growth Hacking using a TV program by Peter Masters

Tuesday, 6 December 2016 10:16:57 Europe/London

 Growth Hacking using a national TV series

Yes, we're back on the subject of growth hacking, some days great opportunities just appear around every corner!

About 7 months ago, I was delighted to announce that Topps Tiles were promoting our best selling product EASYJoint in a particularly stylish manner. Despite Topps Tiles being my direct competition, I was more than happy to write about, publish and highlight their excellent video which undoubtedly cost a lot of money to make. It's a great video, very well produced and it really shows the benefits of using EASYJoint, if only Supreme Landscaping Products had that kind of marketing budget.

As you can probably imagine, good Guerrilla Growth Hacking opportunities are few and far between, but last night we witnessed another great opportunity via the popular Alan Titchmarsh TV program Love Your Garden on ITV.

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Comments | Posted By Peter Masters

Sex Sells? ( Here's the truth) by Peter Masters

Monday, 5 December 2016 14:51:18 Europe/London

How to marketing hard landscaping products

I intended to write a follow up to my Supreme Landscaping Products article regarding marketing and how much fun it can be. The article was published on LinkedIn and entitled "The Joy of Social Media", basically I wrote about using a combination of cartoons and social media for marketing.

 

However, I considered my options and questioned whether my approach was 'sexy' enough to capture people's attention.

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Comments | Posted By Peter Masters

What is proof of quality exactly? (The BIG EASYGrid test)

Monday, 5 December 2016 11:40:15 Europe/London

Horses love EASYGrid

With some new products it's easier to show what they're all about rather than explain at first. Just looking at these two GIF's gives you a pretty good idea of what EASY Grid is all about, if you want the full story, and you probably do, read on.

Paddock building, proof of quality!

Once you've determined that there is definitely a market for your new, innovative product, how do you prove to your potential customers that your product is superior, cost effective and the only product to consider buying?

It's not easy, right?

With most products nowadays there's plenty of competition, so let's take this back to basics:

Question: What makes Heinz baked beans so popular?

Answer: Quality

OK, how did Heinz prove the quality of their superior product and how can this possibly relate to new, innovative hard landscaping products??

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Comments | Posted By Peter Masters

Customer Recognition and free Social Media Marketing Advice

Friday, 2 December 2016 11:09:08 Europe/London

Supreme Landscaping Products Customer Recognition

Supreme Landscaping Products go beyond good customer service and great products, we also offer free social media marketing and content marketing advice to our customers.

This doesn't mean that a landscaper or building contractor will benefit from a hands on 24/7 social media marketing expert or that we guarantee or endorse their work, but any customer of ours, however large or small, will be offered free professional advice on the best ways to use Twitter, whether or not Facebook, PinterestYouTube and LinkedIn are worth considering, the benefits of blogging and lots more besides.

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Comments | Posted By Peter Masters

Improve your Twitter ROI with GIFs by Peter Masters

Thursday, 1 December 2016 10:31:53 Europe/London

 Social Media Share via Supreme Landscaping Products

Improve your Twitter marketing with GIF's or 'Do People React to Your Maketing?' 

In March 2016 Twitter celebrated being around for 10 long years and at that time they had around 317 million active monthly users. That's potentially reaching quite an audience whatever you do and wherever you are based and therefore the question must be raised: Can any business really afford to ignore Twitter in 2016?

However, it seems that a lot of people still don't really get Twitter and the reason they don't get it is simple, they don't see the benefits because they don't use the micro blogging platform properly. Remember, like all social media, it won't show any benefits overnight or even in the short term. The Supreme Landscaping Products blog brings us a ton of traffic, yet some eople think blogging is a waste of time? It's probably the most underrated 'Growth Hack' there is! Content marketing, especially User Generated Content is something well worth considering. 

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Comments | Posted By Peter Masters

New products from Supreme Landscaping Products by Peter Masters

Thursday, 24 November 2016 15:45:44 Europe/London

 New products from Supreme Landscaping Products 

Growth hacking seems to work and if you're not too sure about it, just read this short article, it's pretty simple stuff.

'Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business. Growth hackers often focus on low-cost alternatives to traditional marketing.'

OK, like I said, easy stuff, right?

So how are Supreme Landscaping Products promoting the exciting new products they are offering?

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Comments | Posted By Peter Masters

How to avoid that 'quiet time of year'

Thursday, 24 November 2016 09:30:34 Europe/London

That quiet time of year (Christmas)

I spoke to a customer yesterday (hi Josh) and reminded him to forward me the photographs he'd promised me (ages ago) of a few EASYJoint projects he'd completed. He chuckled and said it was about time he sent them as he was coming up to that 'quiet time of year.'

Coming from a construction background I fully appreciate that coming up towards Christmas does or can get a little quiet, but for landscapers and builders using EasyJoint for patios and paving projects there shouldn't be any real reason for a slow down or a quiet time of year.

Here's why? 

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Comments | Posted By Peter Masters

So what is Growth Hacking? (part one) by Peter Masters

Tuesday, 22 November 2016 12:40:56 Europe/London

What is Growth Hacking?

You don't have to be a social media expert or a digital guru to know that Growth Hacking is a buzzword right now!

Anyone using any form of social media, this includes landscapers with just a Facebook page, builders who've never sent a Tweet in their life or office bound Landscape Architects who are connected right across the social media spectrum, should read this.

One of my Twitter followers recently asked me "So, what is growth hacking?"

To find out what it is, just read the rest of this article by clicking on the Read More link below. The reason they asked me is simple, here's my Twitter bio:

 

 

For more information call Supreme Landscaping Products on 01440 786932 or Tweet @landscapingm8

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Comments | Posted By Peter Masters

Is landscaping art in the 21st century? by Peter Masters

Tuesday, 22 November 2016 11:05:18 Europe/London

Blenheim Palace - Landscaping as art

I defy anyone to look at Lancelot 'Capability' Brown's Italian Garden design at Blenheim Palace and not appreciate the design and at least consider it as a work of art.

However, the 18th Century was quite a while ago, landscaping even on a palatial level has changed significantly over the centuries and the big question is...

Is landscaping art in the 21st century? 

For more information call Supreme Landscaping Products on 01440 786932 or Tweet @landscapingm8

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Comments | Posted By Peter Masters

Landscaping and art - a growing sector by Peter Masters

Friday, 18 November 2016 09:01:59 Europe/London

'Stone' Globe Lights now available from Supreme Landscaping Products

It wasn't many weeks ago that I published an article entitled 'Is landscaping art in the 21st century?' It seems to me that landscaping most certainly is an art in the 21st century and it's also a phenomenon that's growing in popularity. Why? One reason is that people aren't moving house as much as they used to, another reason is that they're entertaining more at home, much more than they used to and therefore they need more quality space to entertain. (Note the phrase 'quality space' and also look around and see how many pubs are closed.) 

For more information call Supreme Landscaping Products on 01440 786932 or Tweet @landscapingm8

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Comments | Posted By Peter Masters

Working this winter? by Peter Masters

Thursday, 17 November 2016 16:04:14 Europe/London

EASYJoint, 5 colour variations from Azpects, online from Supreme Landscaping Products

Not all landscapers and builders use EASYJoint and consequently not all landscapers and builders are able to do much landscaping work during the Autumn and Winter months. Not much that involves laying natural stone anyway, whether it's paving, patios or whatever.

If think you might need a little extra cash leading up towards the Christmas holidays you'll need to read this. However, if you've got so much cash stashed away that it's not an issue, you should still read this because it's interesting - just don't bother acting upon the sound advice offered.

For more information call Supreme Landscaping Products on 01440 786932 or Tweet @landscapingm8

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Comments | Posted By Peter Masters

Growth Hacking with Drones

Thursday, 17 November 2016 15:32:01 Europe/London

Hard Landscaping Products from Supreme Landscaping Products

Supreme Landscaping Products work with landscapers, building contractors and interior designers across the UK and are always pleased to be able to highlight the major benefits of working with the quality hard landscaping products they offer such as EASYJoint.

This article shows landscapers and building contractors alike what can be done with a little imagination, a great landscaping project, some EASYJoint and some Growth Hacking with Drones.

For more information call Supreme Landscaping Products on 01440 786932 or Tweet @landscapingm8

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Comments | Posted By Peter Masters

Items 61 to 76 of 76 total

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