Supreme Landscaping Products Unique Selling Proposition

 

Having been in sales and marketing for many, many years, I am fully aware of what a USP is, but it would seem that not everybody in business is. This article has been written particularly for anyone who is not completely aware of the Supreme Landscaping Products USP. Although we excel at offering great hard landscaping products, competitive prices and fast delivery, our USP is not just about these things, as you will see.

Prior to hurtling into the new year and the business of 2017, I feel it's very important that all our potential customers know exactly what we offer as an online hard landscaping merchant, there's much more to us as a company than just products and service. But before we move onto what's put Supreme Landscaping Products ahead of our competition, let's look at what our old friends at Wikipedia have to say about USP's.

Unique Selling Proposition from Wikipedia:

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940's. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Feeves of Ted Bates and Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage."

The term has been used to describe one's "personal brand" in the marketplace. Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.

OK, so where does that put Supreme Landscaping Products? In a pretty unique position I'd say!

 

Habitat Landscapes using EASYJoint

I think it's fair to say that Supreme Landscaping Products are currently one of, if not the fastest growing online hard landscaping merchants in the UK. As mentioned earlier, our USP is not just about our competitive pricing, our online presence or our fast and efficient delivery, it's more about the way we help our customers win more business.

The photograph above is taken from our new blog, the article in question is entitled 'How to win landscaping awards' and it introduces our new customer Habitat Landscapes (Bedfordshire) and this is basically a declaration of our USP. We provide free advertising across our social media network, which is pretty significant now, whereas 12 months ago it was just a good idea. I'm very confident that no other hard landscaping company here in the UK provide both free advertising and social media marketing advice to their customers. If there are any, I'm really not aware of them and if they exist, I should be.

In my many years of experience in construction, landscaping and online marketing, it's clear to me that not all, but a lot of landscapers and builders still need advice on how to make the most of their social media marketing. I've been aware of this situation since back in 2010 and sadly not much has changed. 

Supreme Landscaping Products Unique Selling Proposition

The article 'Video marketing and testimonials' above states that video marketing offers huge potential, people love videos because they don't lie, what you see is what you get. But how many landscapers and builders present their newly completed projects with a quick video? Not many? 

Why?

I've got no idea? You don't have to be Martin Scorsese to film a landscaping or a construction project, all you need is an iPhone or similar and a bit of imagination. Try it in 2017 and I'll publish the results on our blog for you, it'll take you 10 minutes at the most, what have you got to lose? If the video is no good, I'll turn it into a GIF for you and you can use it on Twitter. 

 

Customer Recognition article from Supreme Landscaping Products

 

Supreme Landscaping Products Unique Selling Proposition

The Supreme Landscaping Products Customer Recognition articles, highlighted above in 'Customer Recognition and free Social Media Marketing Advice' have proved very popular throughout 2016, so much so that we've created the Landscaping Awards in celebration of the growing popularity. You don't have to be Richard Branson or Alan Sugar to know that free advertising is a good idea and many of our customers have taken advantage of our Customer Recognition articles here on LinkedIn and on our new blog. We expect this trend to continue throughout 2017.

I hope it's clear that any Supreme customer is entitled to this service, you don't have to spend £1,000's or order pallets and pallets of our products, all we need are some decent iPhone quality photographs emailed to us and we'll take care of the rest. Before and after shots are often a good idea, this will highlight the quality of your company's work and if we can get some of our products in the picture too, so much the better.

Supreme Landscaping Products Customer Recognition

It's very important to make clear that we are not promising to run a social media marketing campaign for your company, please don't think we have the resources to do that, we haven't. However, we will write and publish regular articles addressing the benefits of social media marketing as opposed to high cost traditional advertising and we will provide tips and advice from our own team and other marketing and social media experts via our blog, here on LinkedIn and on Twitter, Pinterest, Google+ and on Facebook. Don't be scared of social media marketing, all you need are 10 or 15 minutes every day for a little social interaction, not only will it improve your company profile but it'll also increase your social media network. Try it.

 

Supreme Landscaping Products Unique Selling Proposition

 

Supreme Landscaping Products also share tips, trends and advice across our social media network from some of the most respected social media experts, people like the Social Media Examiner, Sam Hurley, Jeff Bullas, Buffer, Seth Godin and Social Quant. These people are all very well known to us, they're highly respected, they have 100,000's of followers on social media and they publish regular articles that will not only change the way you use social media but they will also improve the results you get. All you have to do is read a few articles, maybe on the way to your next job? Everyone's got a decent mobile nowadays, it's all there for you and what have you got to lose?! (Here's a great tip, save loads of time by using Buffer to send Tweets in advance. Check it out, just Google Buffer.)

As mentioned earlier, our aim is to help our customers win more contracts, it's that simple, because then, they'll buy more of our products. It's a win, win situation. The articles we publish about our customers hard landscaping or interior design projects will be automatically shared across our social media network, we're very happy to do this at no charge whatsoever. All we need are a few good photographs and maybe some copy about you and your company or some links to your website or to your Facebook account. 

 Supreme Landscaping Products Customer Recognition

Please feel free to forward us any relevant photographs of last years projects that we haven't published as yet. To read more about what we're doing this year and to keep fully up to date on our hard landscaping product range follow our blog by CLICKING HERE.

Use social media as it should be used and spread the good word about Supreme Landscaping Products using our Sumo share bar and let people know how we're helping our customers old and new throughout 2017.

We look forward to working with you...