Growth Hacking - So what is it??


If you've read "So What is Growth Hacking? (part one)" published on LinkedIn back in April 2016 and here earlier this year, you'll know that growth hacking is about using social media, digital marketing and other various means of communication to get your company message or brand out there and build up your user base.

Growth hacking is an alternative to wasting lots of money on traditional advertising, it's embraced by start ups with small budgets and lots of enthusiasm. The term was originally coined by Sean Ellis back in 2010, so it's not something particularly new, apparently the term refers to someone who is clever, original, or inventive.

As far as I'm concerned, growth hacking shouldn't simply be about social media and technological integration, but it should also be considered a way of using traditional marketing methods differently and more effectively to create growth.

Initially though, let's look at social media, because clearly some social media platforms provide more business potential than others. To me, LinkedIn is a great example of uncertain ROI, I don't necessarily mean hard cash spent but as is often the case with social media, I'm referring to time allocated.

I really do like LinkedIn, it's a great place to meet business professionals and it was via LinkedIn that I got my current job, but I can't say that I'm aware of getting much business from it, despite the amount of contacts I have, the amount of groups I'm in and the amount of time I spend there. 

Why is that? Any ideas?


Growth Hacking - So what is it??


I've published 15 articles since I began with Supreme Landscaping Products earlier this year, subjects ranging from "Calling the Moderators, LinkedIn is Sexist!" to "Video Testimonials and why they work so well!" to "Hunting for Cash Cows!" and those articles have had 1056 views, which isn't too bad. Plus, I've got 1811 followers and I'm active on a daily basis, but I'm not aware of any real business as such, not yet. (accurate 21/04/2016)

However, as I mentioned earlier, to me, growth hacking should not specifically be all about social media and digital integration but we'll get on to that. What about organic digital advertising? 

Organic digital advertising is pretty good, to me it's growth hacking without any effort, check out the picture below.


More growth hacking


It'll be difficult for you to imagine how happy I was to see Topps Tiles advertising EASYJoint on Google recently. "But they're your competition?" you might say and yes they are, but look who has sneaked in at the end of the advert, it's Supreme Landscaping Products on one of eBay's advert placements. Happy days, for sure, look at the price difference, where would you buy?


Supreme Landscaping Products continues to grow


Whilst searching on Yahoo recently I was delighted to see the above advert and get a good idea of what our potential customers are seeing. Due to my recent search on Amazon to see how our adverts actually looked, Amazon were kind enough to remind me of my interest in EASYJoint the superior, easy to use paving compound. How cool is that? What company wouldn't love this? Is this predictive marketing at it's best, or what? 

OK, so what about growth hacking and a little traditional digital advertising, how would that pan out?

Pretty good from my experience, remember growth hacking has no boundaries, whatever works basically, the only limit is your imagination.

With absolute minimal outlay (why spend more when you're just testing) and using a split test approach to a couple of Amazon advertising campaigns, the results were mixed.

Campaign One: Cost £6.94 - ROI £737.30

Campaign Two: Cost £11.46 - ROI £49.00

I can't tell you the difference between Campaign One and Two, that's what growth hacking is all about, that's my secret and I don't know for sure if spending £70.00 would show a result of £7,350.00, or if spending £700.00 would show a ROI of £73,500 but I know for sure that the new campaign I started today is based on Campaign One. The testing continues.

So, the growth hacking continues and the possibilities are endless, I'm not leaving too many marketing disciplines untested, this includes other social media platforms, telesales campaigns, email campaigns, content marketing, website redevelopment, adword campaigns, SEO and direct mail. All can be addressed with the intention of gaining growth and keeping costs to a minimum.

In conclusion, it seems that growth hacking is using social media, digital marketing and other marketing disciplines carefully and not just chucking money around. 

How are you getting on with growth hacking? I'd love to hear your thoughts and feel free to share this article.

You don't have to be a landscaper, a builder, a landscaping architect or an interior designer to benefit from our Growth Hacking tips and advice, if you missed Growth Hacking part one CLICK HERE, you'll love it! 

I'll let you guess the next social media platform I'm looking at testing.



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