Growth Hacking - So what is it??

 

Growth Hacking is undeniably a buzzword right now!

One of my Twitter followers recently asked me "So, what is growth hacking?"

The reason they asked me is simple, here's my Twitter bio:

 

Supreme Landscaping Products and @landscapingm8

I love sharing my social media experiences with our customers and a lot of companies involved in Hard Landscaping, Paving, Construction and similar sectors, still need advice on social media, social media marketing and of course, growth hacking.

I read an article by Jeff Bullas today about how having an outdated LinkedIn profile is worse than not having one at all. I agree 100% and lame Twitter accounts amount to the same in my opinion, but with a little growth hacking such situations can easily be avoided.

Again, back to the question,  'What is growth hacking?"

 

Supreme Landscaping Products and @landscapingm8

 Here's what Wikipedia has to say:

Growth hacking is a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration. The term is a buzzword and is typically applied to marketing strategies used by newly-formed companies, which don’t have the resources to employ standard corporate marketing strategies. Growth hackers are marketers that are trained to specifically focus on building up the user base of new startups. Growth hackers focus on low-cost alternatives to traditional marketing, e.g. using social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.

The marketers who claim to specialize in growth hacking use various types of classic marketing — persuasive copy, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. It also involves on-line community management and social media outreach, building the brand’s image on social media outlets and performance metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing.

Growth hacking is particularly important for startups, as it allows for at the early-stage launch face, when they focus on lowering cost per customer acquisition, whereas aiming to facilitate word-of-mouth advertising and increase customer life-time value.

Sounds good doesn't it? What growing start up wouldn't embrace such a concept? What new company has got tens of thousands of pounds to throw at traditional marketing and advertising?

So, how am I getting on with my growth hacking?? At building up my user base? Pretty good I think, but let's look at the individual platforms involved and how they provide business.

 

Growth Hacking - So what is it??

 

I know that to get over 4,300 followers since the end of January isn't too bad. A lot of people in the sectors we supply Hard Landscaping Products to have been on Twitter for years, but still have very few followers. How do they change that? 

The answer is simple: use Twitter more, use Buffer to help you, consider using Twitter Juke Box and other apps to save time and money, look into Social Quant and see what they offer.

Basically, be there, be active and look credible. Don't just Retweet twice a month, it doesn't get results. Communicate with people and follow people you would like to do business with. Do it often and show appreciation for follows, Likes and Retweets, this will help build up your user base.

Supreme Landscaping Products blogging to their custoers

 

I can't say for sure that I've gained loads of business from Twitter i.e. direct orders of our products, but I have definitely gained some and a lot of quality connections. Plus, I'm convinced I've increased traffic to my websiteFacebook, LinkedIn, Google+,Pinterest and my YouTube accounts. Some of this is sure to eventually become sales, when exactly is hard to say and that's social media in this particular instance.

 

DIY and landscaping products online from Supreme Landscaping Products

 

Once again, and this subject has been a bone of contention for years, social media ROI is not always easy to judge. However, getting your brand noticed is essential and being optimistic by nature I feel that social media, done well, is a double edged sword, you will get brand recognition and as a consequence you will eventually get sales.

My recent Facebook campaign really didn't cost very much, potentially 6,479 more people are more familiar with Supreme Landscaping Products and 81 are a lot more familiar, but did only 1 person really CLICK onto our website? That's not great, but how many people are are looking at buying soon or discussing a purchase in the future? How many of the sales from our website this weekend, or from eBay or Amazon came as a result of this campaign?

It's hard to tell right? But again, getting brand recognition is essential and there are other methods of growth hacking that show us exactly the results and the costs involved.

In Part Two of Growth Hacking we look at eBay and Amazon and how they're performing for Supreme Landscaping Products. The results are very interesting and fortunately, in this instance, the ROI is a simple equation.

Please feel free to share this on TwitterFacebookPinterest, LinkedIn, Google+ or wherever you prefer on social media!

 

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Check out "So, what is growth hacking? Part 2" and feel free to share it using our Sumo social media buttons...